Every once in a while Google updates it’s algorithm and so the things we were ranking high for yesterday are tomorrow’s black hat techniques. Usually though, it’s only minor changes to best practices and such like. That was until this recent change Google Panda, Penguin, turtle or whatever the heck it’s called this month! No, this update is major, so major in fact that it has the potential to put businesses out of business!
This update changes the very way in which designers build websites. Until now, websites have always been built to be looked at on a PC. Computer screens have gotten bigger and more can be viewed on them. But that is all a bit pointless when your market place is viewing websites on everything but a PC!
Yes, the move to mobile device usage has been swift and a game changer. According to research, there are now more people using mobile devices to search for products and services than via a home computer. This trend is set to continue and is the reason why Google has decided to give preference to “Mobile Friendly” websites. What does that mean? Well, if you have invested time and effort in creating a great looking website and having it rank on the first page of Google search results, you could find all that great work undone. If your website is not mobile friendly, Google will give preferential treatment to those websites that are, meaning you could lose valuable ranking places.
At Vision, we have taken steps to ensure that our website continues to take advantage of the efforts we have made in creating a great website experience for our customers and suppliers. If you look at our website today you might notice some subtle changes to the appearance. Don’t be fooled, the site has undergone a complete rebuild. Whilst the content is much the same, the site has been “mobiled” to make it ready for the Google update. Along with this, we have used the opportunity to make it faster and more streamlined for better browsing and customer experience.
The biggest change to the site is the inclusion of a new “Blog” section so that we can bring you relevant and timely articles and views affecting our industry and our business. We hope you will find this addition valuable and a source for good information.
So, from now, you can view the Vision website on your PC, IPad, Phone or Smart TV and you’ll get the same consistent experience of easy to read content and easy to navigate pages.
If you have any feedback for us on the site, please drop us a note from our contact page or the form at the bottom of this page.